BIOLOGICALLY APPROPRIATE| A NEW CLASS OF PET FOODS
Passed 'fit for human consumption' our salmon, herring and flounder are loaded with richly nourishing proteins and omega-3 fatty acids — all cooked in their own juices at low-temperature (90c) to preserve their natural fresh-caught goodness.
Dogs and cats evolved as hunters — the structure of their teeth, jaws and digestive system scientifically classifies them as carnivores, adapted to a meat-based diet that's rich in animal protein and fat.

Yet witness the current trend of 'holistic' pet foods that are largely grain-based, contain little meat or protein, exceed 40% carbohydrates, and feature fashionable ingredients — more often for their consumer appeal than for any nutritional benefit to dogs or cats.