ROUGE HOLIC completes your lips with a new sensation

Completes your lips with 31 alluring, sensual colors and a smooth, melt-in texture with new ROUGE HOLIC.

1. The rich color you see is the same color you get on your lips

With True Shade Pigment, the lipstick gives your lips true color – the red and pink that you see – and adds glow in light. Plus, 31 colors inspired from Seoul make your lips look luscious and fashionable at all times.

2. Creamy, melt-in texture

The highly elastic texture feels like CC cream on the lips and provides a creamy soft sensation on the lips when applied with comfortable fitting after application.

3. Rich, long-lasting color and gloss

A highly elastic texture with high glossy polymers that deliver long-lasting color power and gloss as well.

4. Smooth moisturizing lipstick

Vegetable squalene film effective at moisturizing the skin and high glossy polymers prevent loss of moisture from the lips to keep them moisturized and smooth for a long time.

5. Modern package

A package inspired from the fashionable image of a Seoul woman in a pair of black pants with a cooper gold belt represents a woman with an attractive, refined look.