Andong Yam Buyong Nongsan Farming Association

CEO : YOU HWASUNG

<span lang="EN-US" style="line-height: 115%; font-family: "Verdana","sans-serif"; font-size: 11pt;">FOOD with FULL OF HAPPINESS YOUNG FARMERS CARING FOR YAM NATURAL PREMIUM YAM FROM BUYONG Going toward daybreak…Here’s soil fully soaked with morning dewdrops BUYONG GREETING MESSAGE Buyong Nongsan (Buyong Farm Products), the “YOUNG FARMERS CARING FOR YAM”, is located near to the Andong Hahoe Folk Village, a place of noble persons, where the unique and magnificent Korean tradition keeps on going freshly in full of life, with the Buyongdae Cliff as a background. Buyong Nongsan has been consistently working on supplying delicious yam and burdock foodstuffs to people as grown up and processed in a clean and completely furnished facility by minimizing the distribution cost. Buyong Nongsan is operated by a group of young, full hearted young farmers with variety of talents and passion for new, creative agricultural innovation in harmony through consistent change for growth, unearthing great value from mother nature. In order to achieve full scale growth of local community, the family members of Buyong Nongsan, as a representative regional business brand, are determined to do our best in striving for innovation in farming focusing its object to a globalized market. From all the family members of YOUNG FARMERS CARING FOR YAM 01 HISTORY OF BUYONG NONGSAN 2004 Buyong Farm established. 2005 Changed the corporate name to Buyong Nongsan. Began sales through open market. 2006 Buyong Nongsan website began operation. 2007 Opened stores (Yangjae-dong, Chang-dong, Bukdaegu) at Nonghyup Hanaro Mart. 2008 Buyong Andong Yam Farming Association established. 2010 Buyong Nongsan Food Processing Plant construction completed. 2011 Began powder products manufacturing. 2012 Liquid tea product manufacturing started. Certified with ISO 9001, Quality Management System. Certified with ISO 14001, Environment Management System. 2013 Designated as an Indigenous Product of Andong City, as granted of using Indigenous Product brand. Trademark for “YOUNG FARMERS CARING FOR YAM” registered at the Korea Intellectual Property Office. Signed the Memorandum of Understanding with Leaders in Industry-university Cooperation of Andong National University as a member company. Leached tea products (Burdock Tea, Yam Tea) manufacturing started. 2014 Granted of using Excellent Farm Products of Gyeongbuk Province brand. Buyong B&F, the subsidiary manufacturing firm, established. Opened nation-wide stores at mega-market network of Nonghyup Hanaro Mart. Launched products at major home shopping malls of GS Home Shopping, Home & Shopping Mall, and NS Home Shopping. 02 CORPORATE PROFILE Corporate sharing healthy natural value based on world top level agricultural technologies. Company Name Andong Yam Buyong Nongsan Farming Association Rep. Director Ryu, Hwa Seong Date Established August, 2008 Major Business Farming, processing & distribution of agricultural products Employees Location 250, Gwangdeokseom-gil, Poongcheon-myun, Andong-si, Gyeongbuk, Korea Corporate consistently striving for research with best products and optimized system. Company Name Buyong B & F Co., Ltd. Rep. Director Ryu, Hwa Seong Date Established September, 2014 Major Business Food Manufacturing Employees Location 45, Hahoe-seowon-maeul-gil, Poongcheon-myun, Andong-si, Gyeongbuk, Korea 03 MANAGEMENT PHILOSOPHY Nature Unearth unlimited value resources from nature. Youth Cultivate young talents sharing farming value. Agricultural Farming with heart of honest farmer. Creative Create innovative farm business through consistent growth. 04 Certification Give joyous welcome to guests. Work with delight. Pride for Buyong. Achieved top sales revenue at the G-Market, a major Korean on-line shopping mall.Record of SOLD-OUT at the major home shopping malls of GS Home Shopping, Home & Shopping Mall, and NH Farm Product Shopping.Achieved No. 4 sales revenue of tea products at the Naver Shopping Mall, a major Korean on-line shopping mall.Achieved No. 4 sales revenue of tea products at the Daum Shopping Mall, a major Korean on-line shopping mall.Opened stores at 95% of major Korean on-line shopping malls as ranked within top 100 of ‘Rankey.com’ survey. Pouch Type BurdockCylinder Type Tea Bag Type BURDOCK PRODUCTS At a daybreak….comes with clear, fresh and clean mother earth fully soaked with dewdrops.Here are people living with mother earth as their companion.Yam, clean premium farm food grown up from honest farming spirit. Long Yam Mountain Yam Yam Powder Chinese Yam Tea Yam Stick YAM PRODUCT FUSION BUSINESSProduct fusion business organized out of active direct distribution operation removing intermediate profiteering. Primary Stage Industry Production StageRaw materials produced and secured in house. Secondary Stage Industry Manufacturing & ProcessingIn-house manufacturing plant operated with clean, massive production capability. Tertiary Stage Industry Trading & Distribution Sixth Stage Industry EXCHANGE BETWEEN FARMS AND CITIESSETTLE DOWN AFTER RETURN-TO-FARM, RETURN-TO-COUNTRYPROMOTE VITALITY OF RURAL ECONOMY BRAND MARKETINGMarketing activity boosting added values of product and corporate up as worthy business brand. Corporate Value Promotion through Brand Recognition UGLY ONE / THRIFTY YAM / YOUNG FARMERS CARING FOR YAM Shared Farming Value Engage in Farming Job Cultivate Farmer SuccessorCreate Jobs Farming Work Experience Campaign PromotionCampaign organizing and operating groups of experiencing farming work teams, harvesting the ‘yam’ and ‘burdock’ in person, and cooking healthy, natural meal with the crops harvested. ADVERTISEMENT MARKETING PROMOTIONDiversified and complex advertisement promotion fitting to the application purpose of consumers. Product MarketingDiverse distribution sales channel (Home shopping malls, Department stores, Mega-markets, Direct sales shops, Exhibitions & expositions) Globalized Marketing Build international sales foundation expanding overseas market share through export & on-line sales promotion. Media MarketingPromote media marketing campaign through participation in TV broadcasting, variety of forums and seminars. MBC TV: Search for Delicious TV Olive TV: CJ Creative Forum 3“Farm Talk, Delicious Farming Story” KBS 2TV: News Time KBS 2TV: VJ RangersDREAM OF HITTING JACKPOT WITH LOCAL FOOD!Everything to know about farming; For young beginner farmer ENTERPRISE DREAMING OF WELL BEING FARM VILLAGEYoung farmers devoting to their heart to farming strive for the growth of Buyong Nongsan to a global enterprise leading the community with local indigenous products. Agricultural resources with unlimited possibility.Corporate where personal talents shine through participation.Promote local community growth through consistent innovation.Corporate realizing innovative farming value. Gift of home grown genuine foodstuff in own soil cultivated with honesty and passion of young farmers. Gift of home grown genuine foodstuff in own soil cultivated with honesty and passion of young farmers. Andong Yam Buyong Nongsan Farming AssociationAddress: 250, Gwangdeokseom-gil, Poongcheon-myun, Andong-si, Gyeongsangbuk-do, KoreaTelephone: +82-54-858-2004 Fax: +82-54-853-1263 Buyong B & F Co., Ltd.Address: 45, Hahoe-seowon-maeul-gil, Poongcheon-myun, Andong-si, Gyeongsangbuk-do, KoreaTelephone: +82-54-858-2003 Fax: +82-54-853-1263