Aurora World Inc. (Aurora) has grown to become a respected leader in the plush gift industry, thanks to its hallmarks of success producing large varieties of high quality, affordable plush. Aurora brings smiles to millions of kids of all ages around the world, from every walk of life. The company story begins in 1981 when it launched as Aurora Trading Inc., in Seoul, Korea. Over the next decade, Aurora quickly established itself as a leader in the industry with its celebrated designs, highlighted by quality and creativity. The products speak for themselves, and at the same time, the company developed an infrastructure and philosophy for which they are now well known - exceptional customer service, phenomenal leadership and strong employee relations. In the early 1990s, Aurora expanded at a rapid pace. Manufacturing factories were opened in Indonesia and China, while sales networks were created in Hong Kong and then the United States in 1992. By 1996, Aurora's sales teams were established in the United Kingdom and Germany as well. Aurora design, research and development centers opened in Seoul, Korea and the company officially changed its name to Aurora World Inc. On the verge of the millennium, Aurora was recognized in the top five for brand awareness in the United States gift market. By 2003, a second manufacturing factory opened in China and Aurora was listed on the KOSDAQ (Korean Securities Dealers Automated Quotations System). Today, Aurora maintains 12 showrooms across the United States, from Anchorage to Atlanta and everywhere in between. In addition to four headquarters and multiple factories around the world, Aurora participates in more than 50 gift and toy shows annually and its products are sold through more than 25,000 retail outlets worldwide.