321-4 Cheonheung-ri, Seonggeo-eup, Cheonan-si, Chungcheongnam-do, 330-836 KOREA
No. of Total Employees
New products released in 2001 were of excellent taste and high quality. They include Xylitol, White Angel, Bravo Cone Pistachio and Harmons. Xylitol Gum has been a hit in the gum market sustaining continuous growth reaching 6 billion won in monthly sales.
Distinguishing it with traditional marketing of chocolate, White Angel appealed to customers with a cute image, making monthly sales of 3 billion won. Bravo Cone Pistachio introduced to satisfy young people?s taste was a great hit among teenagers, contributing to increased total sales of Bravo Cone.
Sales reached 40 billion won, which is a 31.6% increase compared to the previous year. Also, the new released Harmons with its elegant design and unique taste has maintained continuous growth in annual sales of about 25 billion won.
Haitai has led the domestic confectionery industry for 57 years and has presented numerous products that have been loved by many for years and years. Through endless product development and strengthening marketing power, Haitai has contributed to the development of the domestic food industry with its effort to make high quality products.