No ammonia & No formalin 

- One step process, no need of neutralizer

- Superior conditioning effect

- Minimal hair damage and less irritation

- Natural & healthy-looking straight result

- Long lasting straightening effect  

[Special Features]

▶ 2 different formulas depending on the hair conditions

  1) For strong hair: suitable for healthy, resistant and thick hair

    Appropriate to virgin hair, naturally resistant hair, strongly curly hair, thick and unruly hair.

  2) For damaged hair: suitable for damaged hair or naturally weak virgin hair

    Appropriate to frizzy, curly and damaged hair such as hair with coloring, permanent wave,

straightening or other chemical treatment.

▶ No neutralizer needed

     Since this product does not need neutralizer, the straightening process is short and simple.

▶ High concentration of henna extracts

     The advanced formula enriched with henna extracts leaves your hair healthy and elastic after 

     straightening.

▶ Superior conditioning effect

     The formulation enriched with natural olive oil and marine collagen minimizes hair damage and 

     maintains hair silky and soft even after straightening.

▶ A great quantity of cationic detergent accelerates the penetration and effect of cream.

[How to use]

* Preparation : Lightly shampoo the hair and towel-dry about 70%, choose the suitable formula depending

  on the hair condition.

* Application : Section the hair into at least 4 parts then apply the straightening cream with a brush evenly

  and quickly, strand by strand, starting from the nape of the neck and working towards the front.

* Waiting Time : After applying, leave the hair at room temperature according to the time table listed

  direction. The waiting time can vary depending on the structure of the hair.

* Rinsing : After waiting time, as soon as hair is relaxed, rinse thoroughly with lukewarm water until water

  runs clear and towel-dry gently. Apply the enclosed Richenna Normalizing Conditioner evenly to whole

  hair with a brush. Leave on for 5 minutes at room temperature and then rinse hair again thoroughly with 

  lukewarm water until water runs clear and towel-dry.

*  Fixation :

 - When use a flat iron : Blow-dry the hair with hot air until 80% is dry and end up the drying with cold air. 

   Press and straight the hair with a flat iron.

 - When do not wish to use a flat iron : Blow-dry the hair with hot air until 70% is dry.

Straight hair with a roll brush and blow dryer.