This picnic bag by art and baby lifestyle brand Play Jello is a backpack for toddlers and preschoolers, featuring the design that highlights simplicity and bright color.

Coming in more than ten different colors, the item embodies the shape of a rabbit with a simple line. 

Breaking out of the common toddler backpack design full of characters and various patterns, this bag catches the eyes of kids only with lines and colors, the basics of art, thereby developing the brains of toddlers and preschoolers and enhancing their creative and emotional capabilities.

This picnic bag boasts safety and convenience required for an item for kids. The bag complies with the Special Act on Safety of Children’s Products, has received the safety certification, and is equipped with a name tag and a strap to keep the kid from getting lost. 

Its fabric with waterproof coating applied allows any dirt to be easily removed with wet tissues. Kids can open and close the bag by gently pulling the shoulder strap, and it is very light that even toddlers can easily use this item.

The symbol attached to the front of the item, a simplified image of a rabbit, represents the sense of unity of the brand.