Dear Doer is a brand created by global D2C marketers who worked for famous Korean beauty brands for over 10 years.As we planned content commerce for Generation Z who are accustomed to mobiles and internet, we realized beauty must contain what Generation Z wants from the development stage of the product. We have taken our first steps into the market based on thorough Generation Z research and data.The foundations of the products are what Generation Z wants — great ingredients, sustainable and honest environmental management, and visualizing and communicating in their own language. We have now started to communicate our carefully made products with a sense of authenticity. Our goal is to launch the brand in Korean and Chinese markets at the same time and grow into a global brand.Since COVID-19, global sellers and buyers are rapidly adapting to the digital landscape.Trade patterns in the past, which involved finding buyers, creating invoices, and securing transport containers are rapidly shifting to the new global D2C environment.Starting with our neighbor China, which is the closest market to Korea and has the largest middle class in the world, we act as a guide that helps brands connect with consumers directly.