Lazy Society is a brand dedicated to understanding and addressing men's dislikes. It was established to fill the gap in the market for products and services that cater specifically to men's needs. This focus on a homogeneous male demographic comes as men are increasingly becoming a significant part of the consumer goods market, driven by trends such as rising single-person households, non-marriage rates, and evolving family structures.

Aimed at millennial males aged 20-40, Lazy Society has amassed approximately 200,000 members through its subscription model for shaving products - an essential component of men's grooming. With over 90% of our customer base being male, we have a strong foundation in this demographic. However, our ambitions extend beyond just the razor market; we also aim to expand into other areas of men's grooming products and general consumer goods for men.