K2 SAFETY Co Ltd

CEO : JUNG YOUNG HUN

We keep number one postion in korea • Leading Outdoor & Golf& Sport & Safety brand in Korea • Founded in 1972 with 6technicians and produced the first Korean-manufactured climbing boots • Sells outdoor & safetyproducts in 7 different brands (K2, EIDER, Think Safety K2, WIDE-ANGLE ,SALEWA ,DYNAFIT and LIKEBINS); each with its own unique identity & target customers • Leadership in advanced Koreaoutdoor industry and meeting sophisticated customers’tastes/needs through on-going R&D of technical products • Approx. 5% of the net revenueis spent for R&D each year • Has recently been enjoying fast& high growth for last 10 years • Expected 2013 sales: USD 945m Brand Identity • Technical, Safe, Practical& Professional Safe safety boots & industrial clothing for specialworkers Target Customers • Industrial workers Product Line-Ups • Safety Boots • Industrial Clothing • Safety equipments • Industrial Safety Equipmentssuch as ear cover, gloves, neck warmer and etc.. •