CHARDE CO., LTD

CEO : Kim Hyeong Ju

COMPANY INTRODUCTION - Brand Story Working as a flight attendant for the past 10 years,I have visitednumerous countries all over the world.The place that I fell in love with the most was Paris Charles deGaulle airport.CHARDE is a brand that was created out of my lovefor Paris and its trends that I wanted to share with the world.The #ContemporaryBrand CHARDE, was developed and launchedby a former flight attendant of 10 years with the goal of satisfyingeven the most picky #BeautyEnthusiast such as herself who usedto try out 100 different brands every year.Healthy Ingredients ┃ Honest Components ┃Reasonable PricesCHARDE cosmetics are made with high-quality ingredients centeredaround these three values.Mixing the ingredients and contents with the heart of my child using it,After hundreds of tests, we only release slow but complete products. Makeup isn't just about the brandTrust the Ingredients inside!CHARDE productsdisplay ‘%'of all ingredients inside.[All of our products consists ofover 90% active ingredients]Hello, I'm Kim Hyung Ju, a former flight attendant of 10 years and nowthe CEO of the CHARDE brand.During my flight as an airline flight attendant for 10 years,my skin hurt a lot because the skin barrier collapsed in a dryenvironment like a desert.I tried various cosmetics around the world to protect my precious skin,but I was not satisfied.It is a brand launched with the intention of developing cosmetics thatcan be perfectly satisfied with the crew of a cosmetic fan, who usedmore than 100 kinds of cosmetics for a year.Due to the quality that I expect in my products,sampling each product at least 100 times is a must!I've even been #Blacklisted by a manufacturer for beingtoo #Perfectionist.I would like to develop all the products and create a true brand withperfect ingredients and high content.The content of all ingredients of the CHARDE is proudly expressed in'%' rather than in PPM.CHARDE will never compromise quality over immediate profit.We will always follow our original mission of providing good qualityproducts to customers. - Brand History2022Popular products are on sale in the Wadiz StoreVietnam export contract and initial export of $30,000Jan 2022. ‘CHARDE 83% Hawaii Deep Sea Water Toner Pad’ LaunchParticipate in COSME Week Tokyo Exhibition in JapanJapanese export contract and initial export of $50,000Vietnam export contract and initial export of $30,000MOU signing ceremory with VietnamBusiness meeting in Cosmoprof Singapore 20222021CHARDE awarded at ‘Wadiz Brand Award 2021’ [Awarded 2 years in a row]Oct 2021. Entered Hmall on sale‘Cloud Ampoule’ completely sold out after Hyundai TV Home Shopping BroadcastJune 2021. ‘Hawaii ICE Cream’ Launched‘Cloud Ampoule’ : Introduced as Dasom Ampoule of K-pop group SISTAR in ‘Whats in My Bag’Launch&contract with Singapore BHG Department StoreUSD 400,000 in revenue after launch by Taiwanese Influencer @AmissaPop-up Store Launch at Hyundai Department Store in KoreaBroadcast on Naver Live Commerce channelFeb 2021. No.1 in the Wadiz’s beauty categoryNo.12021 Seoul Awards Winner of Innovative ProductsLanuch & export contracts for Hongkong's aesthetic clinics,such as E-Beauty2020CHARDE awarded at Wadiz Brand Award 2020‘CLOUD AMPOULE No.1’at Singapore Qoo10, after launchNo.1Export $20,000 to SingaporeCloud Ampoule launch in Wadiz 34,644%, USD 237,000No.1Oct 2020. Cloud Ampoule LaunchOct 2020. Launch at Onnuri Store, Korea's largest pharmacy franchise groupOct 2020. CHARDE ranked in Get It Beauty's Mist TOP5TOP5Oct 2020. ‘Wonder Girls Sunmi’ introduced ‘CHARDE’ as a highly recommended mist in TV Beauty Show ‘Get It Beauty’Introduced as Korean actress ‘Kim Hee Jeong’s Cushion’in ‘Whats in My Bag’Wadiz MOMENT CUSHION launch: 35491%, USD 177,000[Ranked No.1 in Wadiz]No.1June 2020. CHARDE Hawaii Deep Sea Water MOMENT CUSHION lanuchKorean Actress ‘Seung-Hyun Hong’, Singer ‘Sleepy’ and announcer‘Ji-Young Hwang’ introduced ‘Hawaii mist’ as a must-have itemK-pop group ‘Apink’s Nam-Joo Kim’ introduced ‘CHARDE’as a must-have item on boardFeb 2020. CHARDE segment on DongA TV's ‘Beauty N Buty’No.1 Ranked on HwaHae platform Mist Category [4.83]No.1CHARDE Hawaii Mist launch in Wadiz 4730%, USD 23,000Jan 2020. CHARDE 86% Hawaii Deep Sea Water Ampoule Mist Launch2019September 2019. CHARDE Establishment Sales Direction - Domestic Sales 1. WADIZ - By entering the Wadiz platform, it reached the honor of being the No. 1 in the cushion section, exceeding Wadiz 200 million won.The new product, Cloud Ampoule, is loved so much that the word "shared lover" has been created with the supporter. 2. ONNURI STORE - Entered the No. 1 pharmacy brand in Korea, Onnuri Store 3. LOTTE HOME SHOPPING - Entered Lotte Home Shopping 4. I-Beatuy Lab - Entered i-beauty lab where you can see the beauty of the world at a glance 5. SNS Crisis Group purchase Item - #daldal_cong Influencer Daldal cong Market Group Purchase Item 6. SNS Crisis Group purchase Item - #wwwhhcom Influencer Lasmonde Market Group Purchase - Overseas Sales Marketing - Online MarketingUse of product line promotion and marketingthrough various channels such as social media, blogs and various media - TV & MagazineProduct line promotion and review advertisement through various channels of TV & Magazine - Influencer Marketing Brand promotion and marketing effectivenessby introducing and selling products to various influencers THANK YOU www.charde.kr/en