Success Stories

Helping a South Korean Digital Door Lock Company Enter into the Vietnamese Market as a Premium Product


There are various kinds of door locks ranging from key door locks (the most common) to digital door locks including card key door locks and fingerprint door locks. The Vietnamese door lock market has strong preference for manual lock systems due to worry over potential malfunction of digital door locks. However, the demand for digital door locks has risen due to the recent craze for premium real estate in Vietnam. Due to the recent development, though the market share of Korean products in the Vietnamese door lock market is not large, Vietnamese consumers are getting more interested in high-quality Korean door locks.

 

Vietnam Buyer A imported Korean door locks in 2015 via tradeKorea, online B2B platform for global trade, and recently stopped trading with the existing account due to several reasons including product brand, diversity, and investment in technologies. The Buyer was still willing to import Korean digital door locks. The Buyer wanted us to find a Korean door lock manufacturer that has reliable brand image, advanced IT technologies, and a wide range of product lines.

 

The manager in charge of matching a buyer with a manufacturer introduced HIONE+, the market leader in Korea with its advanced technologies and the know-how it has accumulated, to the Buyer. Since its foundation in 2004, HIONE+ has manufactured various door lock products including touchpad door locks, IoT smart door locks, digital door locks which can be opened and closed with a remote controller or via Bluetooth connection, and those with such functions as self-diagnosis and fingerprint recognition.

 

The Buyer expressed a considerable interest in premium digital door locks with handle and door locks for glass doors and immediately placed an order for them. The sales representative of HIONE+ also actively engaged in contacting the Buyer and quickly shipped the products to Vietnam. Currently, the Buyer has received the products and received the responses from the Vietnamese market and is discussing additional orders with Korean companies.

 



△ The digital door locks the Buyer bought