A buyer from Japan specializing in the production and distribution of dental prostheses for 40 years commissioned tradeKorea to recommend Korean dental hygiene products which would be sold to drugstores and dentists’ offices in Japan. So the officer in tradeKorea in charge of matching an appropriate Korean product to a foreign client introduces three Korean dental hygiene products to the buyer and the buyer expressed interest in Cleaning Time, an edible mouthwash by Bareun Co., Ltd.

Bareun Co., Ltd. was founded in February 2015 after Bareun’s CEO Kim Han-soo, then a food researcher, had stomatitis medicamentosa. He often used mouthwash but one day felt a smarting and burning sensation in the mouth. He went to clinic and was diagnosed with stomatitis caused by chemicals in the mouthwash. Mr. Kim quit his job and started to develop a new mouthwash that does not require chemicals and is safe enough for children to swallow. And finally he succeeded in developing Cleaning Time, an edible mouthwash using salt, a natural sterilizer, as a key ingredient.

△ Cleaning Time (natural oral powder)

△ Cleaning Time in production line

The Japanese buyer was deeply attracted to the product as it contains no chemicals and purchased five samples for testing. The buyer felt grateful to the officer in tradeKorea who recommended the novel product and sent a thank-you letter to the officer. Since then, the officer has kept in contact with and consulted with the buyer while introducing a variety of dental hygiene products such as a chewing gargle, a toothpaste with a charcoal ingredient, and a travel toothbrush that does not require a toothpaste.

Kim Han-soo, CEO of Bareun Co., Ltd., also showed gratitude to tradeKorea for helping his company export products when he planned to enter into new Asian markets but was disheartened due to unfavorable global conditions. And he is making every effort to enter into various markets in the US and EU next year with the help of tradeKorea.