C – Rink Shot

Products on display next to C’s booth at Cosmoprof
Worldwide Bolongna 2024

C, a cosmetics manufacturer founded in 2017, sells at-home care beauty devices and cosmetic products. C offers at-home beauty care solutions under its brand “Face Factory,” which is designed to make at-home skincare easy for consumers. Known for superior product quality and diverse types of devices that meet the varying needs of consumers, the brand is available at Olive Young stores and duty-free shops across Korea. With its sole distributor based in Taiwan, C is exporting its products to Asia and Europe.

C was selected to make the list of eight companies that participated in “Cosmoprof Worldwide Bologna 2024” jointly hosted by KITA and Gangnam-gu Office in March 2024. Under the support program, 70% of C’s rental and installation costs were covered by a subsidy when it opened its store in the online exhibition hall of tradeKorea, and it was matched with buyers prior to the expo. In addition, C had an opportunity to showcase its products to buyers from around the world at two prior meetings with buyers.

On-site meeting at Cosmoprof Worldwide Bologna 2024

Product demonstration at Cosmoprof Worldwide Bologna 2024

In the wake of the COVID-19 pandemic, there has been a growing demand for at-home skin and body care products that customers can use in the comfort of their home, including gua sha tools and beauty devices. Against this backdrop, C’s products attracted considerable attention at Cosmoprof Worldwide Bologna 2024. One of the success factors was the additional exposure achieved by displaying the products in a glass case set up next to the booth. During the expo, C had meetings with, and received sample orders from, a large number of overseas buyers. A buyer from Paraguay that introduces Asian beauty products to Central and South American markets was particularly interested in Rink Shot, a high-frequency massager. Buyers who were pleased with the product demonstration and the meeting placed orders totaling USD 8,600, and some of them even signed an MOU on the spot.

The buyer has successfully finished the product testing in the local market and is considering an OEM contract, showing an interest in C’s other beauty devices. The contract amount is expected to be around USD 18,600, and the two companies have been communicating closely since then. The matching manager has been helping the Korean company to find overseas buyers, as well as providing it with a list of potential buyers since the end of Cosmoprof Worldwide Bologna 2024. The staff of C involved expressed their sincere thanks to KITA for offering such unsparing support for its participation in overseas expos and finding overseas buyers.