Sungboon Editor’s signature products

O’s listing page on Amazon

O is a cluster commerce-based company that owns consumer goods brands. The company has developed seven brands including the beauty brand “Milk Touch”. The term “cluster commerce” refers to the process of developing of leaders and channels through which to target particular consumer groups that share a same interest, producing customized products and brands that meet their needs, and launching them at the optimal time. O’s rapid growth is largely attributable to this particular business model.

Sungboon Editor, O’s skincare brand, with a brand identity that puts ingredients first, provides reasonably priced products made with good ingredients. While preparing to list its products on Amazon, the company participated in the Global B2B Sell-Up Program, which offers one-stop services including product launching on Amazon, sales, marketing, education, and consulting.

The manager of the Global B2B Sell-Up Program got involved in the product listing stage and carefully checked whether the product listing page had all the details necessary to help consumers search and find their desired products. The manager also checked regularly to see if the right key words were being used in the key word ad. In addition to providing a subsidy for the advertising costs, the initial bid for advertisement was set higher than USD 2, the average bid in the advertisement setting, to gain a competitive advantage. Initially, most of sales came from ampules, but later sales of collagen masks began to increase. So, the company created a set that was available exclusively on Amazon, which led to greater sales. Its marketing campaigns became even more aggressive as it launched ads elsewhere as well as on Amazon. As a result of all these efforts and thanks to the consistent support provided under the Global B2B Sell-Up Program, sales increased exponentially to reach approximately USD 4 million so far.