First deal secured through exhibition marketing collaboration, establishing a foundation for expansion into the European market.

F’s flagship product (photo kiosk)

In January 2026, a tradeKorea matching manager received a request from Company F, which was looking to expand its presence in the European market by identifying new buyers. The manager found Company R, a Cyprus-based importer and distributor of digital printing and process automation equipment, as a potential partner and introduced them to Company F’s photo kiosk products. After reviewing the product information, Company R expressed strong interest and a willingness to collaborate, resulting in a successful business match between the two companies. Subsequent video meetings allowed for more detailed discussions.

Company F is a specialist in imaging devices, offering products such as instant cameras, smartphone printers, photo books, and kiosk solutions for photo shooting and printing. Their offerings include items like the Selfie Stand and Selfie Cube, which are popular in experiential content markets such as exhibitions, events, and commercial spaces.

To expand into the European market, Company F needed to identify local partners who could provide distribution and technical support. The company has been actively participating in exhibitions and conducting local marketing activities. Additionally, they have been collaborating with tradeKorea to find overseas partners and strengthen their export foundation.

During the follow-up video meetings after the initial matching, Company R proposed to directly import photo kiosk products and install them at the Photovision exhibition in Athens, Greece. This initiative aimed to gauge local market response while simultaneously conducting exhibition marketing and market testing. Company F recognized this as a valuable opportunity to expand into the European market and agreed to actively collaborate by providing necessary consumables for the exhibition and jointly executing local marketing activities. The two companies then discussed product specifications, shipping methods, and supply conditions. They ultimately finalized the contract through the issuance of a pro forma invoice and the receipt of a purchase order.

The initial export was completed quickly after the matching process. The products are set to be featured at the exhibition venue, which will serve as a platform to gauge the local market's response. Company R provided positive feedback regarding the product’s quality and market potential, expressing its intention to continue cooperation to expand distribution in the European market.

Through this achievement, Company F has gained a foothold to expand its market beyond its current presence in Europe into Cyprus and Greece. With the support of tradeKorea's matching services, the company has enhanced its ability to identify new buyers and establish a strong foundation for entering the European market. Both companies are expected to continue their collaboration to grow their business across Europe.