It is extremely hard for women to maintain desirable skin while they are completely exposed to undesirable environments such as stress, polluted air and fast food. Moreover, what if even their cosmetic products contain various toxic ingredients? And what if they peel off horny layer, the most important membrane to protect skin, through peeling treatment?
Their skin would just have to scream out.

'OKO Test', a consumer magazine published in Germany and sold world-wide, recently reported an analysis of all cosmetic products including luxury  cosmetic brands and global cosmetic brands upon the containment of toxic substances through cutting-edge scientific technology; and their finding were quite shocking.
If the findings ever get published in Korea, the entire cosmetic market will be jolted. People would say, "How come I never knew these luxury cosmetic products that I use contain such harmful chemical compounds?"

The cosmetic products that 'isoi' is about to introduce are the cosmetic products of the next generation which will be heading to new destination while taking the complete opposite direction from the one s we mentioned above. We call our philosophy 'isoism'. The goal of our philosophy(isoism) can be easily explained without difficult words or fancy-looking diagrams where is simply states, "A beauty that helps your skin the best and keeps your body and mind healthy". It might sound easy, but we actually have almost reached the destination where other cosmetics merely armed with advertisement or marketing strategy can naver really get close to.