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9 NY.corp

KITA DUNS

Country South Korea South Korea

Supplier Grade level3

Main products Women Clothes [LINAYUN Inc.]
Leenayoun Cocktail Dress Collection
Leenayoun Prom Dress Collection
Leenayoun Cocktail Dress [LINAYUN Inc.]

Product Information

Women Clothes -Office Look, Party Look[LINAYUN Inc.]

Brand Strategy

LINAYUN aims to produce high-end fashion leading the trend. We make an effort to build trust and a positive brand-image.
Furthermore, we have an efficient planning ability and a production management system as great as any SPA brand. In addition, we produce a small quantity of unique and various items with scarcity value in order to manage the high-end brand line.
LINAYUN is a rising brand which is attracting many fashionistas' attention.

LINAYUN is specialized in a non-stop system which is able to manage planning, design, manufacturing, marketing, sales and distribution.
Therefore, we are able to make a quick decision, and reflect the latest fashion. Also, we promise to protect merchandiser's opinion and profit.

Age range of Major Consumer
LINAYUN targets professional women in their mid-20s to early 30s, and we are focusing on designing fascinating fashion such as daily look, office-look, and party-look.

Consumption Patterns
Today, most professional women prefer to wearable clothing which are fashion-conscious. Moreover, the brand-image is major key factor to purchase clothes. LINAYUN gives a sense of modernity and a perfect fit to customers. LINAYUN concentrates all the efforts to satisfy customers' shopping habits

Brand Concept

LINAYUN targets professional women in their mid-20s to early 30s, and the brand concept is "Dress with dreams and stories".

Brand Loyalty
LINAYUN produce approximately three-hundred different kinds of products in every season. We have confidence that LINAYUN is known as the best in this field. Furthermore, sales have remained remarkably stable.

Design and Materials
LINAYUN uses high quality materials such as satin, jersey, and jacquard etc., in addition, our total quality management provides beautiful and comfortable clothes to customers.

Fashion Trend
We provide gorgeous and well-fit silhouette with vivid colors in order to satisfy high-class consumer.

Marketing

We maintains our brand-image by producing a limited quantity of high quality products.

Line/Q.R System
We have established our own direct management system which covers planning, designing, and tailoring. Therefore, we are able to make a quick decision, and reflect fashion trend. LINAYUN concentrates all the efforts to satisfy customers' demand.

Cross Coordination
LINAYUN has many different fashion styles which enables customers to make their own style. For example, we provide a lot of unique items such as cardigans, jackets, shoes, bags, and accessories. Therefore, every customers are able to choose an item that they want to wear.

[Korean manufacturer/korea suppliers/Korea product]

LINAYUN COLLECTION

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Image
Company

NY.corp

Country South Korea South Korea

Supplier Grade level3

President
Lee ok wha
Address
JaeRyung B/D 5th Floor, 36-6 Namsan-Dong 2Ga, Jung-Gu, Seoul, Korea
Product Category
Fashion,Costumes & Uniforms,Clothing Sets & Dresses
Year Established
2009
No. of Total Employees
1-50
Company introduction

LINAYUN Inc. has grown as an outstanding women's fashion company based on a thorough customer-oriented thinking since I founded the company in 1990.

We always put a lot of effort into analyzing global fashion trend in order to produce unique design items. In addition, our company is striving to keep pace with the rapid changes in the fashion market. I am extremely proud of what we have achieved so far, and even more excited about positive responses from customers all over the world.

Here is one saying. A bike never fall down while it is running, however once it stops, then it is easy to fall down. Likewise, we will never stop our challenge. I promise to continue developing LINAYUN Inc. to lead the fashion and culture.

Company History

1990.10. Established LINAYUN Inc.
1992.04. Entered the Japanese market
1996.05. Established 2nd Yours Co.
1999.10. Yours Co. integrated with LINAYUN Inc.
2002.01. Participated in various international fashion fairs
2002.03. Open a store at NUZZON in Dongdaemun
2003.02. Set up a direct management factory, Built up a strong design�anufacturing distribution system
2004.09. Enter the global market (China, Japan, Russia, Europe, South-East Asia)
2005.04. Launched a new brand "ny2"
2007.10. Open overseas branches; Chengtu, Chongqing, Ningbo, Suzhou, Hangzhou, Dalian, Shenyang, Shanghai, Xiamen, Kunming, China / Moscow, St. Petersburg, Russia
2011.09. Laundhed RED LINAYUN, LIENA Co.

Main Markets
  • Australia Australia ,
  • Canada Canada ,
  • China China ,
  • Russia Russia ,
  • Singapore Singapore
Factory Information
NY co.,Ltd