Make Up For Ever Ultra HD Concealer is a new dark circle corrector and concealer collection that promises instant radiance under eyes. This new concealer formula has a host of great sounding benefits like an Anti-Dark Circle Complex with Radiance Booster that wakes up tired eyes. As well as a formula that fills and smooths fine lines plus Pure Focus Pigments that reflect light to erase shadows and hylauronic spheres that prevents moisture loss.

Make Up For Ever Ultra HD Concealer is a slightly confusing product. Unlike Bobbi Brown Intensive Skin Serum Concealer, Make Up For Ever does not separate their concealers from their correctors. For example, Intensive Skin Serum Concealer is one formula with a range of shades and Intensive Skin Serum Corrector is another formula with its own set of shades. Make Up For Ever is a single formula with a range of two different shade selections. The R shades are the color correcting shades where as the Y shades are the concealer shades. I think the average everyday user could potentially not realize that the collection includes shades for concealing and correcting. Of course, I’m taking into consideration that they don’t separate this in a display which I’m thinking they likely won’t