EASTTHEORY operates 3 stages of ingredients filtering and product testing, respectively. It is verified under R&D that our ingredients are approved to Clean Ingredients, No Animal Testing, and Preserving Potency of Ingredients. Besides the stages, our staff strictly do In-house Testing, Ingredients Testing, and Clinical Testing. Without doubt, these have been repeated to perfection. This strictness takes times, generally two years, to launch a product. That is why we are not obsessed with a product line extension. We firmly believe that not only the extension is not necessary for sensitive skin, but also you will share our philosophy after our product use.

Novelist Alexandre Dumas, known for and , donated over 500 copies of his entire soul to the library for 12 cantaloupe melons each year. It is why the orange-color melon contains up to 60 times more β-carotene, antioxidant substance, than other melons. With the motivation, we naturally distilled cantaloupe melon by steam and get pure melon water from the process. Finally we named it “STEAM MELON”.

STEAM MELON was selected to highlight global beauty trends by Beautystreams based in Paris.

Our representative product is Steam Melon Gentle Wash, honored Hwahae Beauty Award 2018 in Korea and Beautystreams’ Selection in Hong Kong. BeautyMatter introduced our brand as the “evolution of K-Beauty” in June 2019 and happily we were invited to showcase our products in Manhattan, New York September 2019.

Gel-to-foam formula : Eco-friendly coconut-derived cleansing ingredient, velvet-like foam
Daily facial cleanser : Moist after cleansing with cantaloupe melon water

● Key ingredients
-4.5% melon water distilled with pure steam
-Chamomile flower oil for skin moisture and soothing

● Awards & Selections

-2019. 3: Hi-Seoul Good Products Awards
-2018.11: Hwahae Beauty Award, Beautystreams Selectec(Paris)
-2018. 7: Grand Prize of Customer Satisfaction Index
-2018. 5: Grand Prize of Excellent Green Product
-2018. 5: Grand Prize of Innovative Leader of Korea

● Key features
-95% Naturally Derived
-100% Natural Surfactants
-pH 5.75 for Healthy Skin
-Dermatology Tested (Judged “No-Irritation)
-5 Free : Formulated without Benzyl Alcohol, Benzoic Acid, Ethanol, Phenoxyethanol, TEA

● Ingredients
Water, Potassium Cocoyl Glutamate, Glycerin, Cucumis Melo (Melon) Fruit Water, Butylene Glycol, Sodium Cocoyl Glutamate, Lauryl Hydroxysultaine, Anthemis Nobilis Flower Oil, Quillaja Saponaria Bark Extract, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Caprylyl Glycol, Coco-Glucoside, Glyceryl Caprylate, Ethylhexylglycerin, Tromethamine, Polyglyceryl-10 Laurate, 1,2-Hexanediol, Polyglyceryl-10 Myristate, Panthenol, Sodium Cocoyl Isethionate, Citric Acid, Tocopherol

● Specification
-Net Weight : 175ml (5.91 fl.oz)
-Unites per Carton: 40 units
-Product Size: 4.6 x 4.6 x 18.8 cm (0.15 x 0.15 x 0.62 ft)
-Carton Size & Weight: 43 x 26 x 22cm, 10.6 kg (1.41 x 0.85 x 0.72ft, 373 oz)
-Shelf life / PAO: 3 Year / 1 Year
-HS Code: 3401.30.0000