Bullsone is a manufacturer of total car care products in Korea and the company was founded in 2001. Bullsone has recently succeeded in diversifying its business centered on the premium healthcare brand 'Balance On' among various business fields. As of 2022, annual sales reached USD 130 million and the number of employees is approximately 300. Headquartered in Seoul, South Korea, and there are 10 locations including R&D center, factory and regional sales offices. Bullsone supplies its products to about 30 countries worldwide through exclusive local distributors. In the case of BalanceOn products, the functions of core patented materials have been recognized and are being supplied to companies specializing in rehabilitation and medical supplies in various countries.

BalanceOn is introducing a variety of functional products that help maintain correct posture at all times based on the ergonomic design using internationally patented material ‘Air-cell Vetagel™’. The core material, 'Air-cell Vetagel™' is a new material that combines high-elasticity special polymers in a double-layered honeycomb structure. The material provides an excellent body pressure distribution effect, helping to maintain an upright posture by reducing the burden on the hips and waist even when sitting for a long time. In addition, it is characterized by excellent air permeability and durability, so that it can be used comfortably without deformation. In particular, BalanceOn Plus, which is a product targeting medical supply companies, doubles the thickness of existing cushions to provide excellent pressure sore prevention effects to people in wheelchairs (completed peak pressure test by Korea Research Institute of Standards and Science).